Citrus Riot
Client
Bramwell Soda
Services
Set Design · Campaign
A sugar-cube skyline and a cast of citrus built for a blood-orange soda that needed more swagger than shine.
Summary
Bramwell came to us with a soda that tasted great and looked like every other can in the fridge. Citrus Riot was the answer: a loud little world of sugar, paper, and fruit that made one blood orange feel like the main character.
We built the sets first, then shot everything around them. Towers of sugar cubes, hand-cut paper suns, and fruit painted to hold its colour under hot lights for twelve hours. The goal was simple: if someone saw a single frame on a bus shelter, they should taste it before they read the name.
The campaign rolled out across out-of-home, social loops, and a prop kit the in-house team could keep restaging. Citrus Riot became less of a launch and more of a house style for the whole Bramwell range.
Strategy
We started with the fruit before the can. Each citrus got a clear attitude, a limited colour set, and a backdrop it could own in a three-second scroll. From there we mapped where the sets should appear: shelters, shelf wobblers, social teasers, and the odd in-between moments that usually get stock filler. The strategy was to make those scraps feel intentional, then give Bramwell a prop kit flexible enough to keep the riot going after launch.
Campaign Performance
3.4M
Campaign Views
14
Sets Built
62
Final Frames
2.6x
Social Saves
28
Retail Variants
5
Week Rollout
Execution
Execution lived in two layers: the sets themselves, then the systems that kept them standing. We built five sets in the shop, shot stills and stop-motion loops on each, and cut shorter versions for Instagram, TikTok, and in-store screens. Every frame was made to work alone or as part of a sequence.
Alongside the finished frames, we handed Bramwell a set kit: build drawings, colour rules, and reusable props, so the world could keep growing without us babysitting every shoot. Citrus Riot stayed loud, sticky, and easy to extend, which was the whole point.